Growing with Purpose
Empowering Brands. Serving You Everywhere.
Welcome to TREEGROUP, born in 1987, with the establishment of Golden Food Lebanon Distribution Company that laid the foundation for what would later become TREEGROUP. This marked the inception of an entity dedicated to delivering top-quality products in the FMCG (Fast-Moving Consumer Goods) sector.
With annual milestones of acquisitions, divestments, and partnerships reached, TREEGROUP’s journey has been one of consecutive wins. We can, now, comfortably claim that we have evolved from a humble distributor to a dynamic and major player in the FMCG industry.
We are committed to delivering quality products and exceptional service while remaining faithful to our dynamic, data-first and hands-on approach to work. We proudly continue to move forward in our pursuit of excellence and growth.
Our Commitment
Our Aim
To uphold our data-driven approach, which allows us to refine our established distribution capabilities and expertly-managed value chain. We are dedicated to empowering brands and ensuring they stand out in the competitive, Lebanese landscape. We also strive to consistently provide a variety of high-quality products to the consumers whose ever-evolving needs we will continue to anticipate.
To become a leading force in FMCG, where dynamic adaptability shapes the future of our industry.
Our Business Milestones
TREEGROUP’S JOURNEY
Since the beginning, we have set out to be the bridge between promising brands and consumers all over the nation.
The Beginning
The early stages of our journey were marked by the establishment of Golden Food Lebanon.
1991
Chupa Chups joined TREEGROUP.
1997/1999
Lotus joined TREEGROUP in 1997 and Cuetara in 1999.
2001
Eti joined TREEGROUP in 2001.
2002/2003
Santiveri joined TREEGROUP in 2002 and Erko in 2003.
LAM & Hazmieh Warehouses
Acquisition
Investing in larger warehouses and larger facilities was the most reasonable next step to cater to the needs of a considerably larger number of customers.
UTD Acquisition
TREEGROUP acquires Uno for Trading and Distribution company, adding Kopiko, Break, Quanta, Bebeto, Tiffany and other brands to its portfolio.
2012/2015
Kuhne joined TREEGROUP in 2012, Huy Fong Sriracha and Maretti in 2015.
2019/2020 - Present
TREEGROUP faced the many challenges of consecutive crises, that Lebanon has been through starting 2019, with expert adaptability.
Today, we continue to consistently grow our portfolio and refine our service to better represent our partners and better serve our customers.
2019
Davidoff, Tchibo and Wanpy joined TREEGROUP in 2019.
2021
Maxsport, London Tea, Ritter Sport and Tayas joined TREEGROUP in 2021.
2022
London Dairy, Lotus Ice Cream and Mentos joined TREEGROUP in 2022
Pernod Ricard Group
Pernod Ricard: Jameson, Chivas Regal, Absolut, Altos, Malfy, Beefeater, Monkey47, Havana Club, The Glenlivet, Aberlour, Avion, Ballantine’s, Olmeca joined TREEGROUP in 2023.
2024
IXSIR joined TREEGROUP in 2024.
2025
Oatly joined TREEGROUP in 2025.
